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About Initme

We built the agency we always wished we could hire

Initme is a worldwide digital marketing company for founders and operators who are tired of scattered freelancers, vague reporting and marketing that looks like everyone else’s.

Initme designer working at a studio desk surrounded by brand mockups

Our story

From one overworked freelancer to a full-stack growth team

Initme started because our founder kept watching good businesses lose to worse ones with better marketing. A local clinic with the best doctors in the city, buried under a competitor’s SEO. A boutique with beautiful products and a website nobody could find. A contractor who built incredible work and still relied on word of mouth alone.

So we built the digital marketing agency we wished existed: strategists, designers, developers, media buyers and automation engineers under one roof, all pointed at the same scoreboard — your revenue. Today we work with B2B companies, healthcare providers, real estate teams, interior designers and local service businesses in more than 30 countries, without ever losing the close, founder-level attention a small agency gives.

What we believe

Four principles that shape every engagement

01

Strategy before spend

We don’t touch a budget or a design tool until we understand your market, margins and customer better than you thought an outside agency could.

02

Design is a revenue lever

Beautiful and effective aren’t a trade-off. Every brand and site we design is built to convert, not just to win awards.

03

Radical transparency

You get straight answers, honest reporting and a direct line to the people doing the work — never a black box or a junior account manager relay.

04

Automate the busywork

Wherever AI automation can save your team hours without costing you quality, we build it in — so growth doesn’t mean more headcount.

2019

Year Initme was founded

40+

Strategists, designers & engineers on the team

30+

Countries our clients operate in

96%

Client retention past the first year

The team

The people behind the strategy

A small leadership bench, deliberately — so decisions stay fast and every client gets senior attention.

Portrait of Sana Verghese
Sana Verghese

Founder & Chief Strategist

Portrait of Marcus Idehen
Marcus Idehen

Head of Brand & Design

Portrait of Elin Kovacs
Elin Kovacs

Head of Web Development

Portrait of Rahul Bhatt
Rahul Bhatt

Director of Performance Media

Want a team this obsessed working on your growth?